Improve a Website In 2022
With regular updates in the Google search engine and changing user expectations, we have to regularly improve our website to get found in search engine results.
What needs to change?
Whether we need to improve our website on the technical end, produce more engaging content, or just look for website improvement ideas in general, you’ll find what you’re looking for here.
To make your website better, focus on two things: the people visiting your website, and the search engine robots “visiting” your website. Let’s start with the more technical website improvement ideas, and then move on to the creative ones.
- Make Website Mobile-Responsive
63% of Google searches are done on smartphones now. Also, Google’s search engine prioritizes discovering and cataloging mobile versions of websites over desktop versions.
Why need a mobile-responsive website?
“Mobile-responsive” means that web pages load well on both desktop and mobile devices.
Google’s mobile-friendliness test helps us to get a general idea of how mobile-friendly web pages are. A good mobile-responsive website displays well on all screen sizes, has easily digestible information, and is stable on mobile devices
To make the website more mobile-responsive:
- Choose a mobile-responsive web builder and template
- Make text large and hyperlinks easy to click on
- Remove long block text in favor of shorter paragraphs, bullet points, and visuals
- Make buttons large enough that a user can easily click on them
- Minimize animation usage
- Make images (especially infographics) large and easy to scan
2. Reduce Page Load Times
Users and Google search engines prefer fast loading webpages over slow ones. If websites pages load slowly, Google won’t rank them highly. More importantly, users will get impatient and leave the site.
To check any webpage’s loading time, use Google PageSpeed Insights.
To improve page speed, consider doing the following:
- Invest In Good Web Hosting
- Optimize Images
- Remove Unnecessary Add-Ons
- Reduce Moving Assets
- Place Fast-Loading Content First
- Reduce Redirects
- Minify CSS, JavaScript & HTML
3. Keep Site Secure
Every website should have an SSL (Secure Socket Layer) certificate. SSL certificates are a sign of site security for people, browsers, and Google search engine bots.
4. Improve Site Navigation & User Experience
Google cares about giving users the best browsing experience possible. So, Google’s search engine robots will look through pages of websites and try to make sense of them. If the bots understand the content and value of web pages well, they will make all pages discoverable in organic search results. The better website is, the higher it will rank, and the more visitors, the site will have.3
Some add-ons to improve navigation and user experience:
- Search Bar
- Categories
- Breadcrumbs
- Internal Linking
5. Find & Fix “Page Not Found” Errors
“Page Not Found” errors, known as 404 errors, may down a website’s reputation in the eyes of readers and Google search engine bots. by using Google Search Console and Screaming Frog SEO Spider 404 errors can be found. To fix 404 errors, we can use a 301 redirect. it tells browsers that the content the user is looking for is in another URL.
6. Include Great Images
Be choosy about which images you use on your website. The images included should be intentional and add value to a particular site. Don’t add too many, or page load speed will decrease.
7. Make Pages Sharable On Social Media
All web pages — and blog posts — should include social media buttons. That way, visitors can share them on their social media channels.
8. Include Comments/Customer Testimonials
If the website is for a business, posting customer testimonials is a way to build trust between the business and clients.
9. Avoid Grammar Mistakes
People may not trust websites that have grammar mistakes, or they may think that the site owners are inattentive to detail.
If you’re thinking about an eCommerce website for your products, consult us for your new website or changing your current eCommerce website. We are experts in creating custom websites in Patna as per demand. Visit our portfolio to know about our project and Call us for any inquiry.
