Local SEO Strategy

Local SEO Strategy

Rather than asking someone, we search for things on mobile. Somehow every type of small business is available near you. More than 40% of Google searches are looking for information about local businesses. Local search has a lot of benefits for small businesses. Local SEO is essential to keeping business relevant.  By optimizing business and adding relevant local information about businesses you can reach potential customers.

Local SEO is meant to improve website ranking in search engines and its visibility for businesses in a geographic area, especially ones with brick-and-mortar locations.

When the user searches for any information in a local search, search engines like Google use information like local content, links, sources, and social media pages to provide the most targeted results. As a result, it increases the visibility of a business and its products or services to local customers. This also helps to improve organic traffic to the website from local searches by customers in the geographic area.

To show business online, the website is one of the important things. It is just like a portfolio or an informative brochure that is in digital format. Website development in Patna depends upon the type of business like if the business is for a product ecommerce website is fit for that. Or if it is a service-based company or business, then it requires to have an informative website or custom website as per the requirement. Website development and designing in Patna are performed by us at an affordable price.

Google My Business

Google My Business is the hub of local search. The search engine, like Google, is most likely to prioritize the content it can verify, Google My Business ensures that business meets Google’s requirements.

Optimize Google My Business information by:

  • Creating and verifying a Google My Business Page
  • Using Google posts in the account
  • Encouraging customers to leave reviews on Google
  • Responding to reviews and feedback
  • Ensuring all the local information is correct, such as the address and phone number

By verifying this information, Google authentic the business, which can be seen on the sidebar for a local search on the search engine results page.

Moreover, reviews, up-to-date contact information, addresses, and operating hours improve the experience for customers and make business easier to find.

Put Business Name and Other Information Consistent on All Platforms

For people, able to find any business using local search, it is very necessary to maintain the information consistent on all platforms. It means setting up a business name, address, and phone number on Google My Business Page as well as on the website properly. Bots can crawl to the site and increase visibility and ensure customers can find business easily. Put business name, address, and phone number on the header or footer. Do not put information in image format, as it cannot be read by the bot.

Think about it – if a user searched for a business and found one address and phone number on Google My Business, another on any other business directory, and yet another on a website, they’re going to feel confused and unsure if the company or business is real or not. Even Google also sees this and can’t determine which information is correct, so it may not show the business on the results page at all.

Optimize the Technical Aspects

Optimizing the website in the technical aspect means, making the right information and business location avail on the website. Other than describing the product and services in detail, make sure pages includes meta tags and social media.

Each time adding new content, make sure it’s optimized for search engines by using high-volume keywords in the meta description, header, title, URL, and body. This increases the chances of getting seen on the search engine results pages.

Perform a Local SEO Audit

SEO and B2B SEO is an ongoing process, so it’s not enough to stop at business pages. There should be regular audits to determine the site’s current ranking and areas for improvement.

Local SEO audits may include:

  • A Google My Business audit
  • A Google Search Console audit
  • An on-page SEO audit
  • Competitor analysis
  • A citation audit
  • A website audit

Attract Local Customers with Local SEO

Local SEO is a vital part of the overall SEO strategy. If the business is operated in a service area of having a brick-and-mortar store, local SEO can go a long way in ensuring customers can find a local business.