The Need for “Alt Text” in Website and SEO
Have ever heard of alt text at the time of making websites or blogs?
What is the alt text, and what purpose does it serve?
What's the purpose of "alt text"? Text that appears whenever the cursor hovers over an image is alt text. The alt text is used by screen readers, which are browsers, used by blind and visually impaired people. These screen readers tell them what is on the image by reading the alt text.
But how alt text is used to boost SEO? SEO isn’t just about boosting the online presence; it’s also about providing a better user experience.
Purpose of Alt Text:
Alt text-primarily helps to interpret the visually impaired with the image and content by using a screen reader. Although alt text helps to improve a website’s search ranking. By adding alt text in the image, the website will get more traffic and establish a more online presence. Apart from that, it helps to index the content faster.
Whenever new content is published, Google’s (or other search engines’) crawlers or bots would index the content. But the bots themselves could not determine the content without the text descriptions. By adding alt text to every image, indexing becomes faster.
Optimizing Website Content
At the time of optimizing the website content, it is never a good idea to simply put all contents and keywords and hope for the best. There should be proper planning and approach to present content. So, that it can get the desired result.
One of the most essential points to remember when optimizing visuals with alt text is that it’s primarily used for the visually impaired. So it makes sense to write it in such a way that would make a visually impaired individual understand what he or she is supposed to see in an image.
Keep it short: Keep image descriptions short and compact.
Flow: It's not a good idea to write the description for a search engine. The description should be written from the reader's point of view. Make the description flow naturally as the keyword repeatedly sounding like a bot or worse.
Be Descriptive: Some of the images have text in them, so these should also be added in the description otherwise; the search engines cannot read them.
Alt text and SEO
The search engines recommend descriptive alt text and place a high value on it. They use it to determine what is on the image but also describe the surrounding contents.
While keeping alt text, need to focus on generating useful, informative content that uses keywords properly and is relative to the content of the page. Avoid filling alt text with keyword stuffing as it results in a negative user experience.
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