Experience in remarketing campaigns on Google Ads.
Analyze, track and optimize on an ongoing activities basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, CPL, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
Setting performance goals and objectives with supervisor
Budgets are spent within daily/ monthly limits as assigned
Studying & forecasting market needs, planning & executing product launches and campaigns.
Learning & taking up the preparation of the Monthly, Quarterly & yearly digital performance with different teams
Reviewing the new technologies and keeping updated at the forefront for developments in Digital marketing
Become proficient in bidding strategy and track bids in line with marketing objectives and budgets to maintain desired ranking on select search engines
Study competition and recommend /implement changes to gain edge above competition
Help create PPC strategies including keyword research and analysis
Plan, develop, build, manage and optimize all digital advertising solutions, including but not limited to Pay-Per-Click (PPC), Online Display, and Social Media Ads
Create successful social media ad campaigns that will generate sales/leads
Research both branded & non-branded keywords, audiences, ad formats and campaign options, geo-targets, etc. for each business unit within Google Adwords, Bing, Facebook, etc.
Continuously improve paid media performance using industry best practices within established revenue, CPA, and ROAS guidelines.
Work closely with other members of digital marketing & brand marketing teams to ensure proper planning, execution, evaluation, and optimization of ongoing & new campaigns.
Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies
Generate necessary codes that will be placed on a client’s website to measure conversions.
Test keywords, bidding strategies, ad creatives, and landing pages to produce the best outcome
Collaborate with our other digital marketing experts
Provide monthly performance reporting to clients
Talk to clients, discuss metrics and report performance to clients
Proof of experience (campaigns you created, types of clients you have managed, etc.)
Kindly hit "APPLY" button only if you think you are eligible for this role.
Schedule:
Monday to Saturday Ability to commute/relocate:
Experience:-
Digital marketing: 1 year (Preferred)
